My approach

I work closely
with each hotel.

I don't work as an outside vendor sending recommendations, but as an extension of the commercial team that takes decisions.

The collaboration is built around a simple process, with data as the foundation and honest conversation as a habit.

  • Close and continuous relationship
  • Decisions based on data and experience
  • Quick and direct communication
  • Practical focus, not theoretical
My 4 practice areas

Four areas, one objective

Revenue management
and forecasting

Annual pricing strategy, monthly targets, tracking of booking pace and rate adjustments based on real demand.

Distribution
and OTAs

OTA audit, strategy and management: mark-ups, parity and visibility campaigns to improve profitability and reduce dependence.

Direct
bookings

Google Ads and metasearch like Google Hotel Ads, booking engine optimisation and channel manager integration.

Email
marketing

Story-driven newsletters built on guest data. 70-80% of guests opt in to receive relevant communications.

How I work with you

A typical month

  1. Two monthly review and planning meetings

    Analysis of results, demand, competition and strategy.

  2. Weekly reports with variances, actions and pricing adjustments

    Tracking of booking pace, pickup and opportunities.

  3. WhatsApp, email and calls for quick decisions between meetings

    Direct and agile communication when most needed.

  4. Quarterly newsletters, more on demand

    Segmentation of returning guests and guest communication.

  5. Active management of Google Ads and metasearch campaigns

    Continuous optimisation and reporting on results.

Let's talk about your hotel.

The first call usually lasts about 30 minutes. We look at the current situation, demand, the direct channel and commercial priorities to understand if it makes sense to work together.

Request an initial call →

Initial audit free and no-strings.